Dec 17, 2009
Burberry Art of the Trench
Category: Fashion |
Times are definitely changing as many companies are beginning to cast aside old marketing trends for new ones. Burberry recently launched Artofthetrench.com a new online social networking campaign that celebrates their iconic trench coat with an attempt to make a connection with younger generations. The website features a collection of images submitted by people around the globe wearing different designs of the trench coat along side portraits commissioned by street fashion photographer Scott Schuman. Visitors browsing can also vote, comment or link their friends to photographs. Check out the interview with The Satorialist himself, Scott Schuman.
Website: Artofthetrench.com